It all starts with basic board pieces and an occasional booster. In order to challenge (and monetize) players, the level difficulty increases as they progress.īesides that, every new puzzle also comes with an original setup. This game consists of thousands of levels (almost 6,000 right now). As you swap the board pieces into lineups, the whole construction moves down a block. Three pieces are good, four and five are even better. You know the drill – when you’re on the board, you swap pieces to get a lineup in the same color in any direction. According to GameRefinery, 59% of 500 top-grossing Match-3 games (US, iOS) use this mechanic. Homescapes sticks to swapping, a traditional match-3 mechanic. Here’s an overview of the main game mechanics used in Homescapes. After you play a level on the match-3 board, you earn coins and a star.Īfter you use a star to complete a meta task, you’re back on the board to earn another one.
However, the board is where the most action happens. The narrative is an attractive hook that rounds up the whole game. In Homescapes, the match-3 board is the heart of gameplay and monetization. For example, you will see features like in-game events and IAP offers come and go. Here’s a basic overview of the game’s user interface:īesides this, the interface is flexible for any kind of add-ons. You cannot afford bad UX and have UI confuse players or cause misunderstandings. This is very important for any game with a casual audience. The user experience in Homescapes is intuitive and simple. It becomes even more colorful when different boosters cause explosions on the board. Moreover, the match-3 board is colorful and diverse. For example, all the furniture in the house is drawn with realistic shading and tiny details. However, the game’s cartoonish style is very well polished. If it weren’t a game, Homescapes could easily pass for a cartoon. Later in the game, he keeps on introducing you to every new feature that appears in the game. You can help him out with some puzzle-solving and interior design picks.Īt the start, he guides you through everything you need to do with some pointers and explanations. Austin the butler returns to his childhood mansion to give it a complete makeover. Homescapes starts with an intro video that evokes these nostalgic feelings. Are they controversial as well? Keep reading to find out. We’re here to talk about other factors that drive this game’s success. Read all about it in our detailed analysis. To resolve this, the publisher had to make quite a lot of live ops to the games. They got banned for being misleading and “not representing actual gameplay”. In 2020, Playrix’s ads were the talk of the town in the gaming industry. Without a doubt, the game’s advertising strategy played a huge role in all of this. Interestingly, even though India is the number one country in terms of Homescapes downloads, it is the 35th country in terms of revenue, bringing ‘only’ $5.5 million. Other big markets for Homescapes in terms of revenue are Japan, Germany, China, the United Kingdom, and South Korea. The majority of revenue comes from the United States (more than $1 billion), which is expected. To this day, Homescapes has earned more than $2.5 billion in revenue. Now let’s talk about what keeps every publisher’s heart warm – the revenue. The majority of downloads are coming from India, followed by the United States, Russia, Brazil, China, Mexico, and Indonesia. However, since the second half of 2021, the downloads have been dropping. Wondering how successful this game is? Let’s look at some numbers.Īll-time Homescapes downloads stand at more than 540 million, which is impressive and a testament to this game’s popularity. The game follows a heartwarming narrative where players help Austin the butler renovate his childhood home. It even features the same protagonist – Austin the butler. The game combines traditional puzzle match-3 core with decoration and narrative meta elements. Homescapes comes with a similar gameplay concept as Gardenscapes.
Soon after, in September 2017, they launched the game’s spin-off – Homescapes. The story of “scapes” began back in 2016 when Playrix released Gardenscapes. īut first, let’s run through a few facts about the game. In this article, we are going to dissect Homescapes monetization strategy.
Playrix brought innovation to both gameplay and monetization. Playrix’s Gardenscapes and Homescapes were the first games on the market to prove this. Match-3 games can be more than just candies and saga maps.
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